Free Webinar: Useful to Usable: Lessons Learned about Selling Conservation
Useful to Usable: Lessons Learned about Selling Conservation
CLICK HERE TO JOIN THE WEBINAR: NO REGISTRATION REQUIRED: http://www.conservationwebinars.net/webinars/useful-to-usable-lessons-le...
Linda Stalker Prokopy, Ph.D.
Associate Professor of Natural Resource Social Science and U2U Project Director
Department of Forestry and Natural Resources
January 20, 2015
2PM Eastern / 11AM Pacific
Participate in this webinar to understand how to sell conservation in the agricultural community by systematically incorporating social science principles and methods into building and delivering decision support tools for use by farmers in areas such as adaptation to climate change and improving water quality. Learn about what motivational factors influence farmers' decisions related to the adoption, adaptation, and/or rejection of conservation technologies. Emphasis will be placed on how decision support tools are being built and delivered to "sell and communicate" adaptation to climate change in the USDA National Institute of Food and Agriculture project Useful to Usable (U2U).